How it works


People from all over the world are getting more and more concerned about the environment and global warming. PLANT NOW is a global initiative and platform, battling the core problem of climate change, making the world greener and people climate friendly and carbon neutral.

What are we exactly doing?

We neutralize your carbon footprint by taking part in UN regulated REDD+ projects, verified against the VCS – Verified Carbon Standard. On top of this, we plant trees to combat global warming. With a PLANT NOW subscription you will become climate friendly and carbon neutral, as you will be offsetting more emissions than your actual carbon footprint.

Why are we planting trees?

We strongly believe in trees! Trees are also the most efficient way to neutralize carbon from the atmosphere, which is why we plant trees for all our subscribers, without any cost. Our subscribers carbon footprint will be neutralized in UN regulated REDD+ projects, so the carbon neutralization made in the future from our give away trees, is for our next generation and will make the world greener. We will plant 2 trees for every subscriber.

What is carbon footprint?

Carbon footprint is the carbon emissions of an individual, corporation or product.

What does Climate friendly mean?

If you neutralize more Carbon than you create/leave behind, you will become Climate Friendly. On top of this, you will be supporting green projects around the world and plant new trees to the benefit for future generations!

Why is it a subscription?

By paying monthly, it is the most cost-effective way to handle the initiative. That said, you are free to buy a 1 year package instead of a monthly billing, if this is what you prefer.

Do we have reputable partners?

Yes indeed we have. In addition to the growing community individuals, some of the biggest brands in the world are working with us. Our projects are done with UN- regulated REDD+ programme, Weforest and VCS, which individually are the most experienced and trustworthy in the world regarding climate projects.

How can I be sure you do what you say?

Transparency is very important for us, so we always do our best to ensure all data is available.  On our website we have detailed information/data on our partners, projects and tree planting sites, as well as GPS coordinates. If you require more information you are always welcome to contact us.

How can I be sure it is the right amount of Carbon that is neutralized?

When you choose a package, being ”Transport”, ”Personal” or ”Family”, you will neutralize the amount of carbon used by an average person. This means in theory, that some will neutralize more carbon than they actually use, and some will neutralize less. All in all, we will neutralize more carbon than is actually needed and on top of this, we plant trees which give an even higher score.

How do we select projects?

We select projects that get the highest third part verifications and rely on expertise from the world’s leading scientist on climate issues.

How often do you neutralize carbon?

The most cost effective way and for administrative reasons, we neutralize our subscriber’s carbon footprint once a year. This allows us to gather bigger amounts and do greater impact in bigger projects. In reality, this allows certain subscribers to subscribe for a year before the actual carbon is neutralized, as for others (and most) it will be done rather soon.

Can I choose myself what projects to support?

As a business client you can, but as an individual you will be placed in the same projects due to cost efficiency.

Where does the money go and how much stay with PLANT NOW?

It all depends on the actual subscriber package. Smaller packages leave practical nothing behind, when the cost of planting trees and carbon offsetting has been deducted; where as larger subscribers will leave a margin for investment in future projects and awareness of our mission.  We do try our best to generate a profit.

What kind of impact do I make?

You will make a great impact. Your carbon footprint will be neutralized and you will plant trees to the benefit of future generations. You will take part in a green movement that will change the world, supporting climate projects and sustainable development. The projects will help developing countries with clean energy, improved air and water quality, job creation and welfare, so yes, your impact is great.

Can I deduct this from my taxes?

No, but you will be making a great impact for future generations.